My favorite part of social media is building community. Through fun, engaging, and visually compelling storytelling, I strive to make people feel part of something. Building relationships within the Ann Arbor community and beyond is what makes this work so rewarding.
As the Social Media Manager at Four Directions by Geoscape Rock Shop, I was the creative force behind our online presence. This includes ideation and photography to videography, editing, scheduling, messaging, and analytics.
Below are a few posts and reels I created for Four Directions. I aimed to keep the content artistic, clean, and full of personality. For more, visit my photography page and follow along with Four Directions on Instagram or Facebook.
Stay tuned for what I accomplish as I step into my new role as Portfolio Social Media Coordinator with Landmark Properties!
A beloved stone hedgehog took quite an adventure. With the highest organic reach and engagement of any post I had done yet, this post was a win win for Four Directions and many other small businesses. Since many of the businesses reposted it, the post reached various audiences.
The University of Michigan vs. Ohio State football game, represented by tumbled stones.
Bear needs to find a cave to hibernate in. Many people voted on which cave would be best, and celestite and grape agate tied for top choice.
Something curious is in the window.
Various reels. Video format leaves room for lots of creativity and fun, which is absolutely what audiences crave.